How do we create a logo that truly reflects a brand’s identity?
With our amazing client House of Horani, we went through every step together — from the first sketches to a custom hand-drawn typeface.
Here’s what the process looks like at JetStyle:
💬 We start with conversations: understanding the brand’s story, values, and emotions.
🔍 Then we dive into research and creative exploration: looking for the unique visual voice.
✏️ Next comes design — sketching, testing, refining.
🎨 And finally, we build the perfect form, like we did with House of Horani’s custom lettering, hand-drawn by our art director Grigory Koposov.
Want to see how the idea turned into a finished logo? Check out the full case study
