Task
Create an AR experience for a New Year’s giveaway, allowing viewers to scan a QR code during the broadcast to interact with Friday, the AR mascot.
Solution
We developed an immersive AR experience that brought the mascot to life with highly detailed, fluffy 3D fur. Viewers could scan the QR code on the screen to trigger the animation on their smartphones.The project gained over 20,000 QR scans and reached over 400,000 people during the four-day campaign.