Creating a product means making decisions with incomplete information.
I help B2B founders and leaders of new products identify what is limiting growth, test business hypotheses, and decide where to focus next.
You have a product and first customers. The question is what will determine your growth before the next round — and where to focus the team now.
You are responsible for a new direction inside a larger company and want decisions about it to be based on tested hypotheses.
Digital entrepreneur, UX designer, and product strategist
Alexey Kulakov lives and works in Poland, near Krakow.
Alexey Kulakov is the co-founder and CEO of JetStyle — a digital production company founded in 2004 — and co-founder of Rideró, a self-publishing platform.
Alexey has worked with digital products for more than 20 years, combining UX, product strategy, business thinking, and hands-on experience with product teams.
He is also a growth mentor in the corporate accelerator of a major B2B software company, where he has worked with around 50 teams, usually 3–5 at a time. Each team comes with a key hypothesis to validate or reject before significant resources are invested.
Alexey’s product work covers:
Alexey is the author of a practical book about product development fundamentals. This book covers the philosophy and basic ideas of the product development approach.
A startup developed technology capable of analyzing athlete movement through video.
The challenge was to identify a focused market opportunity and define a product direction with clear business value.
The work helped shape positioning around injury prediction for professional sports.
An AI company was developing solutions to automate administrative workflows for the beauty industry.
The work focused on product strategy, market validation, and defining a scalable business direction.
A major business software company was exploring new opportunities around artificial intelligence and digital employees.
Alexey helped the team investigate new product directions, validate business assumptions, and explore how software products could evolve toward delivering measurable business outcomes.
A company with expertise in digital humans and visual effects was exploring opportunities beyond its traditional entertainment market.
Alexey helped analyze possible directions, refine positioning, and identify new product opportunities.
Start with a conversation about your product challenge
Come with one real decision or question that is in front of you right now. No special preparation is needed.
If there is a good fit, the work can continue as paid product consulting, typically structured around a three-month engagement and a specific business hypothesis to validate.
The work is based on regular 1:1 sessions. You bring the product decisions you are facing, we work through them together, and then you test the decisions in the real world.
The scope, format, and commercial terms are agreed individually based on the challenge and the level of involvement needed.
Let’s discuss what is limiting your growth and where to focus next.
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