PPPU =
–
(
CPC
$
÷
CR1, %
%
÷
CR2, %
%
)
CPPU (Cost per paying user)–
+
(
AVP
−
COGS
)
Margin —
×
Ret
LTV (Lifetime value) —
=
—
Traffic volume and profit
AU (clicks)
Leads = —
Buyers = —
Gross Profit = —
Other metrics
