Profit Per Paying User = -(CPC / CR1 / CR2) + (AVP - COGS) x Ret
You scale profits
Profit Per Paying User
Profit Per Paying User
0 €.
=
-
(
0 €
/
0 %
/
0 %
)
+
(
0 €
-
0 €
)
x
0
All metrics
Maximum CPC
0 €
Maximum CPA
0 €
(Average Revenue Per Paying User)
ARPPU
ARPPU
0 €
(Average Revenue Per user)
ARPU
ARPU
0 €
(Cost Per Acquisition)
CPA
CPA
-
(Сost Per Paying User)
CPPU
CPPU
-
(Leads)
Leads
Leads
0
(Buyers)
Buyers
Buyers
0
(Budget)
Budget
Budget
0 €
Margin
0 €
(Life Time Value)
LTV
LTV
0 €
(Operating Profit)
OperatingProfit
OperatingProfit
-
(Operating Margin)
OperatingMargin
OperatingMargin
-
(Return of Investment)
ROI
ROI
-
(1st sale Revenue)
1sRev
1sRev
-
(Revenue without COGS)
Revenue
Revenue
0 €
Revenue including COGS)
Revenue
Revenue
0 €
Gross Profit
0 €
Profit Per Paying User
-
(revenue from an advertising campaign (channel))
Profit
Profit
-
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