Unit Economics
Calculator

This is a mini-version of the calculator we created to visually explain the concept of unit economics and quickly validate hypotheses about whether the business model aligns with a specific advertising channel through real-world examples.

Currency:

PPPU = – ( CPC $ ÷ CR1, % % ÷ CR2, % % ) CPPU (Cost per paying user)– + ( AVP − COGS ) Margin — × Ret LTV (Lifetime value) — = —

Traffic volume and profit

AU (clicks)

Leads = —

Buyers = —

Gross Profit = —

Other metrics

Scenario name

Alexander,

Project Manager,

will shape the project scope

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