At JetStyle, we create XR experiences for business. A large part of our work is in tourism, culture, and entertainment — areas where immersive technology has especially strong potential. XR helps attract visitors, keeps them engaged longer, and can increase the value of the overall experience.
Over the years, we have built up a library of XR mechanics for culture, tourism, and edutainment — different ways to entertain, educate, engage, and bring visitors back.
In this case study, we want to show how broad these possibilities really are. As an example, we imagined an XR experience for Königsberg Cathedral, the burial place of Immanuel Kant. In 2024, the world marked 300 years since his birth, and the client was looking for ideas on how to reflect this milestone in a fresh and engaging way.
The project did not move forward, but the idea stayed with us. Our team of 3D artists, designers, and creatives got deeply inspired and started generating concepts, mechanics, and visual directions for what such an experience could become. To make the ideas easier to explore and present, we also used AI tools to support the concept work and visualize different approaches.
This is not a completed project. It is a concept, a menu of ideas.
You can explore the ideas as inspiration for your own museum, venue, or visitor experience. Or you can write to us and say, “We want something like this,” and we will estimate the mechanic, scope, timeline, and budget.
Design an XR experience for Königsberg Cathedral to mark the 300th anniversary of Immanuel Kant’s birth.
The concept starts with a few simple constraints:
Because the experience happens outdoors, it should not rely on long historical lectures. Streets are noisy, visitors may not have headphones, and attention is limited. The content should feel visual, clear, and easy to consume on the move.
Below are several XR mechanics that could work for this kind of cultural route.
One way to make Kant more accessible is to present his ideas in a comic or manga-inspired visual style.
At each marker, Kant appears as a stylized superhero and explains one of his key ideas in a few short lines. The text shows up in speech bubbles and can be supported by short voice-over.
Another option is to show short animated episodes from his biography, also styled like a comic. Visitors point their phone at a marker and see a quick scene with speech bubbles and simple action.
This approach makes philosophy feel lighter, more visual, and easier to remember.
Some stories work best as short visual facts: one idea, one animation, one memorable moment.
For example, Kant only received his first professor’s salary 14 years after he started teaching. He could only buy his own house late in life.
This could be shown through a very simple animation: coins fall into his hands, and a small house appears behind him a second later.
It is a flexible mechanic that can turn biography into a fast, visual experience.
What would Immanuel Kant be doing right now?
Depending on the time of day when the visitor opens a marker, the experience shows what Kant might have been doing at that exact hour — walking, writing, lecturing, or having dinner.
It is a simple idea, but it creates a stronger sense of presence and makes a historical figure feel unexpectedly close.
Physical door frames or poster-like markers placed around the cathedral can become portals into another time.
When the visitor scans one, they see a room where Kant lived, a classroom where he taught, or the same location as it might have looked 300 years ago. A 3D Kant can walk through the space, pass by the viewer, or briefly turn toward them.
This mechanic works especially well in heritage locations because it connects the current place to its past.
Not every mechanic needs a story. Sometimes a strong visual object is enough to create a memorable moment.
A large floating bust of Kant appears in AR. It can be shown in different visual styles: marble, brick, polygon mesh, primitives, or even a voxel-like aesthetic.
The visitor sees the bust and gets a prompt to move closer. As they do, the inside of the head opens into a panoramic world filled with objects related to Kant’s works and ideas. By rotating the phone, the visitor explores this inner universe.
This is a good way to translate abstract thinking into something spatial and immersive.
Even light game logic can make a museum route much more engaging.
Visitors are invited to find the exact viewpoint from which to look at Kant’s statue or bust. Once they do, a hidden image appears — for example, a portrait made of simple forms, together with one short philosophical thesis.
Different parts of an AR object can represent different parts of Kant’s life. These could be linked to scanned 3D models of real museum items. Tapping them opens short explanations and points visitors toward the real objects inside the museum.
This helps connect the outdoor XR route with the physical exhibition.
A simple layer of progression can work on top of almost any AR scenario.
The interface shows how many markers the visitor has already found and how many are left. A small map can help them complete the route.
Each marker can represent a chapter in Kant’s life, from childhood to old age. This can either be tied to specific locations or assigned dynamically depending on the order in which the visitor scans them.
That way, the experience stays structured but still flexible.
Each marker can include one short question about Kant’s philosophy.
After completing all five points, the visitor gets a playful final result showing how close they are to Kant’s worldview. The result can be shared on social media.
This adds another layer of engagement and gives visitors something to take away from the experience.
Some XR mechanics can continue after the visit.
A widely known portrait of Kant can be used as a marker not only on site, but also in books, posters, or online. That means the experience can continue beyond the museum itself.
The opposite approach is to create exclusive postcard markers. Visitors buy a set of postcards and can replay parts of the AR experience later at home.
This gives them a souvenir and makes the museum easier to share with friends and family.
The point of this concept is not one single solution. It is to show how many different ways there are to make a museum experience more interactive, memorable, and alive.
XR can turn a visit into a story, a route, a game, a visual encounter, or a collectible experience. And the right mix always depends on the space, the audience, and the goal.
Much of what you see here is not starting from scratch. We already have concepts, visual approaches, and mechanics that are close to production level.
If you are exploring how to make your museum or public space more engaging, we can rapidly conceptualize and visualize different directions for you — the same way we did here. Our team uses AI as part of the concept process, which helps us move quickly and present clear visual concepts early on.
If you have a museum, heritage site, public space, or visitor attraction in mind, we can help you choose the mechanic that fits your format, budget, and timeline.
Write to us at orders@jet.style — and we’ll estimate the concept, production scope, timing, and cost.
