.webp){kind=logo}
House of Horani, a new premium cosmetics brand focused on elegance, luxury, and beauty in the details.
The team got inspired by our project for the 12 STOREEZ clothes brand and reached out.
To create a premium logo that reflects the brand’s core values of tradition, luxury, and minimalism, while also connecting with the brand's heritage and market positioning.
Marina and Tareef, the founders, shared with us the key emotions and ideas that needed to be reflected in the logo:
The brand name "Horani" has Iranian roots, and the second co-founder comes from a city known for its amber. These factors could also potentially be sources of inspiration for our designer. Grigory Koposov, JetStyle’s art director, designer and font developer, was in charge of the logo creation for House of Horani.
We began by analyzing the competition. We needed to understand how we would stand out among other brands, both in terms of differentiation and maintaining continuity.
Our first steps involved exploring an Arabic theme, inspired by the brand’s name.
During the first meeting with the client, we clarified their preferences — the logo needed to have an old money aesthetic.
We also considered Art Nouveau and Art Deco styles.
Monograms are always an interesting choice because they can easily be adapted to various media, including social media.
At early stages, we also considered how the logo would look on packaging:
Every visual element evokes specific emotions and associations. It was essential that the logo not only looked good on the label but also reflected the brand’s essence.
Ultimately, we leaned to a custom font development that turned out to be the best match for the brand’s character.
Our designer, Grigory, who has over 20 years of lettering experience, drew the font from scratch. Each letter's grapheme was combined with an artistic solution, creating a unique logo that perfectly captured the brand’s identity.
Since the brand name is fairly long, we focused on fitting it into a small label format. We looked for a font that would be readable and, at the same time, seamlessly fit into the brand's premium look.
We tested how the logo would fit across the entire product line and tried different positioning ideas:
After reviewing numerous options, we decided on the first hand-drawn lettering style. It was important to review all possibilities together with the client and test various versions to choose the perfect one. This always requires time and collaboration.
We then worked on the structure of the logo and how it would look with the tagline. This was an important step to ensure the logo would work seamlessly with additional text:
The process was collaborative, with weekly check-ins to ensure that the logo maintained its integrity across all formats.
The main work on the logo is now complete, but we continue to provide creative supervision during the next stages.
Marina Horani
Co-founder & Creative Director
We came to JetStyle with a pretty emotional idea — we wanted a logo that would feel luxurious, rooted in tradition, but also light and modern. The team instantly got what we meant. They helped us turn all those abstract feelings into something elegant and alive.
We especially loved the process — weekly calls, clear updates, no stress. It always felt like we were building the brand together, not just approving someone else’s work.
