Challenge
You have multiple audience segments, and the client’s feedback shows that not everyone can easily find the information they need on your website.
One solution can be a quick redesign of the website; the task is to make its structure and content easily adjustable for all user groups.
Solution
A great example of how this challenge can be addressed is our project with Penumbra, a cross-chain network that enables secure transactions. We’ve been collaborating with the team for a year as their design partners.
Penumbra’s website is made for different audiences — from curious visitors and active users to those seeking support or developers who want to build with Penumbra’s technology.
We turned the website into the primary hub for everything related to the Penumbra ecosystem.
The intricate yet intuitive design ignites users’ curiosity and motivates them to explore Penumbra’s services.
Clear navigation helps visitors easily find what they need and learn more about the protocol and its privacy features.
We also refreshed the blog section, making it more convenient for the company’s content team to use.
