Client
UTECH is a top producer of power tools, engineering solutions for large-scale construction, and industrial projects.
JetStyle has developed Dream Booth XR, an XR tool for tradeshows and immersive demos.
In Dream Booth XR, your prospect interacts with your product in the virtual reality; you cut on organization costs as you don’t need to set up a full-size booth at events.
After the trade shows, you use Dream Booth XR as an immersive sales tool.
Read more:
In Dream Booth XR, your prospect interacts with your product in the virtual reality; you cut on organization costs as you don’t need to set up a full-size booth at events.
After the trade shows, you use Dream Booth XR as an immersive sales tool.
Read more:
Dream Booth XR
Since 2023, UTECH has been using Dream Booth XR in their tradeshow activity and for demos, and JetStyle has been adapting it to UTECH’s needs.
Challenge
The biggest one is the sales process.
While UTECH’s sales managers had extensive knowledge and expertise, they struggled with visualizing the benefits of the products. They needed a solution that could both engage clients during trade shows and help their sales team better communicate the brand’s value and scope.
While UTECH’s sales managers had extensive knowledge and expertise, they struggled with visualizing the benefits of the products. They needed a solution that could both engage clients during trade shows and help their sales team better communicate the brand’s value and scope.
UTECH's engineering products are top-quality and highly specific, but quite often they are nearly impossible to display in a traditional trade show setting. A showroom would need to accommodate numerous construction variants, which would make it the size of an industrial warehouse.
Do you have complex products that are hard
to showcase at trade shows or demos?
Let’s put them into Dream Booth
Book a demo
Solution
We created an immersive XR product that allows conducting interactive and immersive XR demos. We call it Dream Booth XR.
This demonstration booth is easy to bring to any trade show or a client meeting.
This demonstration booth is easy to bring to any trade show or a client meeting.
UTECH’s Dream booth includes various interactive features.
For instance, one of the key highlights is a virtual model of a concrete wall with multiple mounting systems. When a client interacts with the model, they can see different installation options for each type of mounting system. As they click through the options, the system dynamically displays various facade attachment methods, such as brick cladding, concrete panels, and metal plates.
This gives an in-depth look at how UTECH’s products could be customized and adapted to different construction needs.
For instance, one of the key highlights is a virtual model of a concrete wall with multiple mounting systems. When a client interacts with the model, they can see different installation options for each type of mounting system. As they click through the options, the system dynamically displays various facade attachment methods, such as brick cladding, concrete panels, and metal plates.
This gives an in-depth look at how UTECH’s products could be customized and adapted to different construction needs.
The booth allows clients to virtually "step inside" the model.
For example, when they view the roof structure, clients can zoom in on specific components, e.g. the metal beams and ventilation systems.
As they interact with the structure, they can unlock an "exploded view" of the components and see how each piece fits into the overall system.
For example, when they view the roof structure, clients can zoom in on specific components, e.g. the metal beams and ventilation systems.
As they interact with the structure, they can unlock an "exploded view" of the components and see how each piece fits into the overall system.
Let’s discuss how much
it takes to launch your
Dream Booth XR
Case study
Timelines
The first key scene was ready within just 2 months, just in time for a trade show UTECH was attending. The debut was a huge success!
Support & Maintenance
We have been supporting UTECH all the way through the development and implementation of the Dream Booth XR. In case of any troubles with the platform or the hardware, we’re here to deal with it as quickly as possible.
The core value of the Dream Booth XR is its ease of use. Once your prospect puts the headset on, they admire the product and enjoy the immersive experience, with zero onboarding needed.
The core value of the Dream Booth XR is its ease of use. Once your prospect puts the headset on, they admire the product and enjoy the immersive experience, with zero onboarding needed.
What’s Coming Next
Together with UTECH and other users of Dream Booth XR, we fine tune its features and outline plans for its future development.
Hand tracking
Future updates will allow users to reach for a tool in the virtual space and virtually "pick it up". The booth will be used to create a deeper understanding of the products' benefits.
Multiplayer mode
This would allow a sales representative from one location to connect with a client at another. This feature will support remote sales demos and add a level of interactivity.
Impact
In 2024, the Dream Booth XR debuted at a tradeshow with UTECH. The marketing & sales team reported higher engagement and more meaningful conversations with prospects.
UTECH’s feedback about the features of their Dream Booth XR has been overwhelmingly positive.
The team told us that after showcasing the products at a tradeshow, they managed to sell the stock items that had been sitting in inventory for several years.
How we launched Dream Booth XR
Hardware
After testing different models, we chose the Meta Quest 3
and Pico 4 Ultra headsets, both offering a high-quality mixed
reality experience.
Content
We started with preparing content: UTECH provided us with the
3D models* of their products. We needed to create maximum realism, so we optimized them for better performance, added textures, materials, and finer details.
*If you don’t have 3D models of your products, we can develop them from scratch.
*If you don’t have 3D models of your products, we can develop them from scratch.
Available Offline
The initial setup requires internet connection to download the scenes and configurations for the booth. Once the content is downloaded, you can go offline.
This is the killer feature: you don’t have to rely on internet access.
This is the killer feature: you don’t have to rely on internet access.
Team
JetStyle
Alex Markin
Creative Director
Lizа Antipinskaya
Project Manager
Yana Pozdnyakova
Project Manager
UTECH
