For our long-term partner Penumbra, we created web design where every visual detail speaks to the brand’s core value — privacy.
- The hover-activated glitch effect became a metaphor for data protection: what’s meant to be seen stays in focus, and everything else fades away.
- The celestial theme reflects Penumbra’s mysterious, space-inspired identity. It’s sharp in the center, blurred at the edges, like a telescope image or the natural phenomenon of a penumbra.
- Together with the team, we also built a scalable visual language that the client’s designers could expand across the entire website.
Dive into the creative process through this case study: https://jet.style/portfolio/penumbra-zone-redesign
