JetStyle’s CEO Alexey Kulakov shares his thoughts on how AI is changing the designer profession:
What designers should do to avoid being left behind:
- Understand the client’s perspective: empathize, describe your understanding, conduct interviews, and be observant.
- Master negotiation skills: quickly understand someone else's worldview, adapt, and clearly communicate your thoughts.
- Understand psychology and behavior patterns: study cognitive psychology and model behavior.
- Test scenarios.
- Use AI tools for scientific research.
- Prototype quickly with no-code and vibe-coding.
- Learn new tools fast, manage pipelines, and automate workflows.
- Manage your personal knowledge base.
- Build your taste, curiosity, and empathy.
- Develop a clear vision of the product’s form and behavior: the depth and accuracy of this vision will be key.
This list is useful not just for designers.
This skill set helps create a product’s image in its raw, real form. Therefore, the best designers will be those with a deeper vision, better empathy, and the ability to describe it clearly.
I’ve always considered the visual part to be just the surface of design. I guess we’ll keep managing it for a while. The visual carries a crucial message, sometimes just as much as words.
But let’s be honest — this is relevant for about 10% of design words. In the other 90%, style doesn’t carry much weight, and the designer’s job is simply to make it "look good enough." And this job is already being taken over by machines.
We’ll have to become what we were always meant to be — people who define the meaning of communication, add a spark of creativity, and make it unique.
The rest will be handled by machines.
We share a lot about our approach to integrating AI into our processes to speed up production. Read more on our website
Let’s talk about how AI can save your resources: orders@jet.style
