At JetStyle, we believe that extended reality technologies (AR & VR) are on their way to merge into Mixed reality; and we’ve found a lot of like-minded colleagues that support this vision as well. VR is a niche phenomenon, accessible only if you have a headset. AR is more mass-oriented, but it has its own equipment-related restrictions. Both technologies are developing to blend with each other to ensure a more immersive and affordable experience.
However, there is still no equipment to match the audience’s needs. To be accessible, MR gear has to be lightweight, comfortable for wearing and powerful enough to track users’ movements in real time. When wearables like this appear in the market, they will redefine the way we consume content and interact with the world. While hardware developers are taking huge steps forward and releasing more advanced models, production companies like us need to get ready for the new era too.