eOracle needed a redesign for the website and their mascot. The initial design elements didn’t match in colors and connotations they conveyed. Another task was to upgrade the header image on the website. It was generated by AI, and it needed a human touch and some creative fine-tuning.
eOracle’s team was in charge of the front-end development, but our designer team worked in close collaboration with them.
We tackled the tasks in an iterative way. First, we agreed on a redesign concept that took 6 hours to develop. Then we implemented it step by step, ensuring the client’s team had a functioning website after each sprint.
JetStyle’s illustrator Ivan Ilin created these beautiful illustrations for the header image of the website. He added details, characters, and colors to the AI-generated image. Look at this great collaboration of neural networks and a human talent:
The brand’s mascot, a planet symbolizing the peaceful co-existing of people and technology, also had its glow-up:
Previously eOracle had a cold green brand color palette, best associated with the finance sector. It lacked sensitivity and humanism. It also didn’t help the brand stand out from the competition.
In search of the perfect color palette, we conducted a thorough research of eOracle’s competition, and suggested an updated color palette. The new green is the color of Chlorophyll b, a form of chlorophyll that participates in photosynthesis. Its color creates the feeling of liveliness and energy, while retaining associations with business. The new color palette reflects the brand’s character: eOracle takes the security of data exchange seriously, while being a reliable and friendly partner with a deeply humanistic philosophy.
Chlorophyll B
Heavenly Flow
Sunset Chord
We implemented Lottie, one of our favorite tools for web animations. We used the lightweight webp format for the graphics: it was key to balance the visual excellence and high performance of the web elements.
We launched the MVP of the website 2 weeks after the project started. At that time, eOracle’s team attended a conference and showed their new website to the visitors. eOracle received positive feedback about the new design from participants.
6 hours
redesign concept
2 weeks
MVP launch
eOracle is a startup, so they have incredibly busy schedules, non-fixed working hours, and lots of business trips. However, the stakeholders showed maximum involvement in the creative process. We’re proud of the work we’ve done together; it would not be possible without such active and emotional participation of the decision makers. Kostya Ostro, the project’s Art Director, says: “It was not just a website redesign project: we worked hard to preserve and augment the brand character through the new design.”
The product development approach showed its effectiveness for eOracle’s redesign process. We started with a quick redesign process, and developed the creative idea with each new sprint. Every sprint ended with a viable product: the website was ready for conferences and partners.
We can conduct a quick audit of your website to check if it is aligned with your brand character and business goals, and suggest a redesign concept. After 1 business day you’ll get a solution to upgrade your website and help it stand out from the competition.
Then it’s up to you to choose which changes you’re ready to implement; you can use our ideas to start an experiment on how new design influences the development of your product. Let’s start with a discovery call: Google Calendar
