POCKET COACH
Creating a service for young athletes with mental challenges
Client
Community organisation CDSR Centre (Children’s disabled sports and recreation centre), representing the Special Olympics Movement of the Sverdlovsk region.
Problem
Developing a service with gamification elements, which will help children and teenagers with mental challenges to train at home individually, keep in touch with coaches in a situation of self-isolation caused by the coronavirus epidemic and remain optimistic.
SOLUTION
We have developed a responsive site with a user-friendly interface and a cheerful mascot to make it easy for young users to train on any device and to come back to Pocket Coach again and again.

We’ve created a website icon that can be placed on the home screen of the smartphone or the computer. This icon makes entering the site as easy as possible: one tap or click and the young athlete sees their training plan.

THE SIMPLEST UX POSSIBLE

There can be only one button on the page, bright and with an unambiguous caption, so that the children never face any problems or difficulties using the service at any stage.

CLEAN STYLE

So that nothing distracts a young athlete on the way to the goal — the completion of a personal training plan — we have developed an easy style without overloading animations and excessive graphics.

IBM Plex Sans

We chose the modern grotesque with different variations of lettering for the headings and for the main set font.

MASCOT

In each section, a user is accompanied by the mascot character. The Lynx helps athletes and coaches navigate the service: points to buttons, gives hints, and supports users.
USER PROFILE OF A COACH

The coach monitors the group progress and each child individually as well — by checking out the number of completed workouts and feedback on the pupil’s page.

The coach gets access to the training materials library: a set of exercises and pre-made workouts for developing individual skills. If necessary, they create new workouts in the workout builder, taking into account the goals and needs of a particular group of children.

A coach creates children’s accounts, combines groups by age and fitness level, and schedules workouts.

The coach monitors the group progress and each child individually as well – by checking out the number of completed workouts and feedback on the pupil's page.

USER PROFILE OF A YOUNG ATHLETE

A child can see what workouts are scheduled for this week, the number of completed and future sessions, and they can start the workout right away.

And if they want, they can complete additional tasks, read articles about healthy eating, follow their progress on the awards board, and contact the coach any time.

WORKOUT
VIDEOS

Professional coaches and well-known athletes, including Special Olympics stars, took part in the recording of the workout videos. Each video has an intro with the exercise names and a list of the necessary equipment, as well as the exercise progress bar.

AWARDS
AND BINGO

Every week, the service offers participants to complete 12 simple, fun and, at the same time, useful tasks.

The athlete receives a new medal in their collection of awards for completing all the tasks of the week.

AVATAR
BUILDER

A user can add their photo or create an avatar: choose the facial expression and skin colour, hairstyle and hair colour, clothes and accessories.

PROJECT TEAM

Lena Dvoryashina

designer, illustrator

Ruzanna Babayan

designer

Vanya Zverev

backend developer

Nikita Korshunov

frontend developer

Maxim Smirnov

art director

Tanya Kirpichnikova

project manager

Anya Artemyeva

case study designer

Lyosha Perminov

case study designer

Yes we talk a lot with our clients
We always set the tool kit individually for a client’s business goals. Developing great concepts together starts easy, we just need to talk.
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