ASUS EMEA (Europe, the Middle East and Africa), a computer hardware and consumer electronics company.
ASUS Vivobook and Vivobook Pro based on Intel processors are perfect for education and gaining practical skills in different creative fields.
To increase brand awareness by launching a campaign.
We thought of the three main steps of a creator’s way:
Learning and acquiring skills.
Practicing and improving something new.
Creating something truly significant.
Creators appreciate the opportunity to express themselves. And we gave them one: we launched an Instagram contest with the ASUS laptops as the prizes for top 3 winners.
Users needed to make videos of how they learn, try and create in any field, using a special AR mask we developed
Together with the ASUS team, we selected five influencers from the campaign’s focus countries as the contest promoters and judges. We developed guides for the expected social media activities and all necessary ad materials (banners, post texts, etc).
To inspire UGC, we created three characters – a DJ, snickers designer and inventor – and made promo videos with them. We drew graphic sketches, compiled photorealistic drafts, wrote video scripts and conducted casting. Then we went to Istanbul to do a photoshoot.
Using a simple stop motion format we showed the audience that they didn’t have to be professional directors and editors to participate in the contest.
We also used materials from the photoshoot to create a photorealistic key visual and its graphic version.
To increase the reach, we created about 600 banners for different platforms, with various visuals and messages.
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The landing page linked the entire campaign: there we posted the information about the contest, jury and ASUS laptops, as well as the works gallery and the winners announcement.
There were 9 language versions: English, Arabic, Polish, Czech, Romanian, Hungarian, Turkish, Russian, and Hebrew.
We started preparing for the launch in the spring of 2022. The competition ran from October 22 to October 30, and the results were announced on November 9.
50+
promo posts
426K
mask uses
300+
moderated participants
9.28
website conversion
