Together with The VR Boys, we’re launching successful VR rides across Europe.
A VR ride is an immersive XR experience designed to engage the audience and boost the profitability of sports venues, amusement parks, museums, observation decks, malls, and other points of interest.
Typically, the development of a VR ride takes around 6-8 months. During this time, we craft the storyline, develop the content, test the ride, provide hardware consultation and staff training, and set everything up at the venue. Our goal is to ensure a smooth soft launch and generate maximum excitement for your clients.
However, there are plenty of factors to consider before diving into the development process. For some businesses, the decision to experiment with VR may feel daunting, especially if it's new to both them and their audience. With 6+ years of experience in launching VR rides, we help our clients understand why this experiment is not only worth it but can be incredibly rewarding.
What are the common questions our clients ask before launching a VR ride?
1. Will I make a profit?
Before we begin, we conduct a thorough analysis of your venue: visitor flow, engagement rates, and other key performance indicators. Based on this data and our experience, we create a detailed business plan and profit estimation to determine whether a VR ride is a good fit for your location. Our offers are always based on real numbers.
By the way, we've outlined the key factors for a profitable VR ride on LinkedIn
2. Isn’t a VR ride just a “cartoon” people watch in a headset? Will my audience enjoy it?
Our VR rides are far from “cartoonish” and are designed to be visually stunning and immersive. We send a team of scouts to capture thousands of photos of the location, which we then transform into detailed 3D models using a custom tool. This results in realistic, high-quality content that avoids the typical cartoon effect. The visual excellence of our VR rides has been proven at dozens of international award shows, such as XR Awards: https://jet.style/awards
Additionally, our creative team adds location-specific elements, like iconic architecture, historical facts, and cultural details, while also including fun Easter eggs to enhance the experience.
Stay tuned for part 2 of common barriers and how we address them, coming soon.
