This awards season we participated at The Drum, a global competition for the best in the marketing & communications industry.
We submitted our pre-launch campaign for SPLU, a British service for solving sleep-related problems. The strategy was to analyze what catches the audience's attention and thus create the portrait of the target audience. Through a series of experiments with ad materials and collecting data on their effectiveness, we outlined around 15 marketing hypotheses for future campaigns by SPLU’s marketing team.
Watch this presentation video; it shares the core insights from the campaign and highlights the effectiveness of the product development approach.