Explainer videos are perfect if you want to highlight core features and advantages of a product. Let’s watch an explainer we created for Orion Pharma, a global pharmaceutical company: https://youtu.be/mDY-unXVfkw?feature=shared
Our objective was to deliver a pop science video that Orion Pharma would use to promote one of its products. The explainer video tells about the advantages of Lactagel over other probiotic medicines. We had medical experts proofread the script, added related research data, and created illustrations. With the help of Cinema 4D, we visualized the relevant medical processes in detail. At all the stages of the video production we consulted our colleagues at Orion Pharma and a team of medical advisors.
Orion Pharma used the explainer at medical conferences and received positive feedback from the professionals. The company’s representatives also showed the video at one-to-one demos with doctors.
