July 2, 2024

Midjourney Feature Review

Some great news from the world of AI-based design:

Midjourney updated its style reference feature. Previously we added a link to an existing reference image. Now a style can be applied via a digital code in the prompt. Recently Midjourney allowed combining several codes in one prompt.

JetStyle’s motion designer Laysan Baibulova has been experimenting with the --sref feature a lot, and she confirms that it provides the best style consistency AI is capable of. It’s a great step forward for implementing AI in our clients’ projects: we can create visuals for different kinds of media, and they will form a coherent design system together.

One tricky thing is that Midjourney does not provide any official list of style references, so designers look for prompts on social media, Discord channels, or by adding ‘random’ to the prompt. Experimenting with the random feature feels like treasure hunting: you test the codes, collect the ones you are impressed with, and keep looking for more.

Laysan shares some of her favorite codes, try them out:

--sref 955852072 stylish 3D

--sref 3584995631 cute sketches

--sref 2645211597 double exposure

--sref 541374584 oil painting

--sref 1780067407 metal look

Laysan and other AI enthusiasts at JetStyle keep searching for stunning style reference codes, so our team is well-equipped to solve all your creative design tasks.

FAQ

How can businesses maintain visual consistency when using AI-generated designs?

Visual consistency can be achieved by using style references in AI tools like Midjourney. The updated --sref feature allows designers to apply a specific visual style across multiple generations, helping AI-generated assets form a coherent design system rather than isolated visuals.

What is the Midjourney style reference (--sref) feature and why does it matter for production work?

The --sref feature lets designers apply styles via digital codes instead of linking reference images. This makes style reuse faster, more scalable, and easier to control, which is crucial when producing large volumes of visuals for different media within one project.

Can AI-generated visuals be used across multiple channels in real client projects?

Yes. With proper style referencing, AI-generated visuals can be used consistently across websites, motion graphics, social media, and other formats. This allows teams to build a unified visual language instead of treating AI as a one-off concepting tool.

How do designers find effective Midjourney style reference codes?

Since Midjourney doesn’t provide an official library of style codes, designers experiment by exploring community resources, Discord channels, social media, and the random style feature. This exploratory process helps teams curate a reliable internal library of styles for future projects.

Why is style consistency important when using AI in commercial design?

Without consistency, AI visuals can feel fragmented and unprofessional. Style control allows businesses to use AI safely in branding, marketing, and product design, ensuring that all visuals support the same identity and communication goals rather than diluting them.

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