Redesign the RBT.ru online store’s user interface

Go to RBT.ru
The client

RBT.ru is a Russian regional chain of electronics and home appliances stores. The RBT.ru online store has branch offices in 40 cities throughout Russia.

The task

Redesign of the existing RBT.ru home appliances online store, making it more convenient and user-friendly, and creating a new modern design with adapted versions for tablets and smartphones.

Workflow

The previous design of the RBT.ru online store was outdated; there was a need for new and modern interface solutions. The customer approached us with a request to redesign the website.

Redisign

We obtained the list of key pages to be redesigned from the customer, figured out the specifics of operations of this particular store; we prepared prototypes for the website’s desktop version and thought through the interface for mobile devices.

Landing pade

We designed the landing page for special offers connected with newly opened stores in different cities.

Before a new store opens, the customer starts an advertising campaign on the radio, TV and on the Internet, posting links to this page.
The landing page attracts new customers, explains the details of the special offer to the buyer step by step and guides them to a desired action: a visit to a new store.
The landing page content may be changed for new stores opening in different cities.
Customer’s opinion: “The advertising campaign went great! We are pleased with the result. The number of people who activated their promo code from the landing page you created is higher than in the cities where we used the old landing page. Now we prefer to use the new one!”
Website features
Results

We handed the finished website templates over to the customer’s staff for HTML-coding and programming. Advertising campaigns with the new landing page have proven to be highly effective. After the new website version will have been launched, the process of purchasing home appliances will become simpler and more fun, even on tablets and smartphones.

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