Logo and brand identity for “Open School”


"Open School" — is a Russian educational project designed to help teachers. It contains over ten thousand of interactive lessons based on the national school curriculum and one of the world's best virtual laboratories in maths and science.


  • To develop a new logo and brand
    identity for "Open School"

The result was a bold
and striking sign

On the dark background
And on the light one:

Not just a circle

Every emoji set has a special symbol – a Heavy Large Circle.

It is at everyone’s fingertips

Each user will be able to reproduce the brand identity of the school using standard system symbols in the mobile and Internet environment. Easy to remember, easy to recognise.

And everyone is familiar with it

Everyone who has ever held a PlayStation controller:


A single sign as an independent element

Promotional materials

The new brand identity can be easily applied across a wide range of items: phone cases, letterheads, clothing and many more.


The corporate identity is easy to reproduce thanks to its simple geometry and vivid illustrations.

Social media pages design

It is now easy to recognise “Open School” on social media.


We have also drawn some new icons
and more:

The Team

Brand Identity
Ivan Toropov
Olga Shanko
Project Manager
Alexander Kuznetsov
Case Study
Alexander Zaitsev
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