Logo and brand identity for “Open School”
Client
"Open School" — is a Russian educational project designed to help teachers. It contains over ten thousand of interactive lessons based on the national school curriculum and one of the world's best virtual laboratories in maths and science.
Challenge
- To develop a new logo and brand
identity for "Open School"
The result was a bold
and striking sign
On the dark background
And on the light one:
Not just a circle
Every emoji set has a special symbol – a Heavy Large Circle.
It is at everyone’s fingertips
Each user will be able to reproduce the brand identity of the school using standard system symbols in the mobile and Internet environment. Easy to remember, easy to recognise.
And everyone is familiar with it
Everyone who has ever held a PlayStation controller:
Symbol
A single sign as an independent element
Promotional materials
The new brand identity can be easily applied across a wide range of items: phone cases, letterheads, clothing and many more.
Beautiful!
The corporate identity is easy to reproduce thanks to its simple geometry and vivid illustrations.
Social media pages design
It is now easy to recognise “Open School” on social media.
Pictograms
We have also drawn some new icons
and more:
The Team
Brand Identity
Ivan Toropov
Illustrations
Olga Shanko
Project Manager
Alexander Kuznetsov
Case Study
Alexander Zaitsev
