Callibri Tracking and analysis of calls and leads from websites
consultant widget
1 About the Project
«Callibri» is a call tracking system, which makes the website owner’s life much easier. It helps to track calls from the website, questions in the chat, callback orders, and to integrate analytical systems.
One of Callibri’s peculiar features is a consultant widget, a sort of a lead interceptor that makes sure no detail is left out and no leads are lost. It helps users communicate with an operator, make calls (directly from the browser) and leave their requests.
2 Task
We embarked on an interesting mission of engineering and designing a consultant widget that could be used on all websites using the Callibri service. It was also meant to bring happiness to people who use it.
PROCESS
3 We studied the competitors
As always, we started the work by looking around. There is a gazillion of call tracking services and online consultants out there. We studied them, analyzed their imperfections and invented some improvements.
4 We started working on the characters
At first we considered creating characters, but then decided not to. Pretty much any website visitor can become a widget user, so we thought it was not a good idea to narrow the audience down to the classic «typical representatives». So we just detailed all possible widget interaction scenarios.
5
We defined a compromise between
being pushy and being useful.
The competitors’ online consultants all have different degrees of pushiness. Overly quiet ones let ‘hawt’ clients slip, and super nagging ones annoy potential customers and decrease visitor loyalty to the website. We managed to find the golden mean!
6
We sketched the mockups of the basic
states of the consultant.
7
We started experimenting
with the style
We started with colorful cheery options, but ended up going with a universal and neutral monochromatic design.
8 We chose the appearance
Upon obtaining all approvals, the widget looked like this.
RESULT
9 Feature List
Together with the client we came up with and implemented several features for the widget:
10 Anyway, be sure to check it out
11 Animation
We stroke life into the static pictures and created animations that attract user attention and add responsiveness to the interface.
BOTTOM LINE
Conversion has increased!
The results exceeded the client’s expectations and made us happy. Just look at these figures!
The new widget
went online
growth
Overall conversion
Chat conversion
Whatever people may say, objective numbers are the only genuine compliment for the designers!
