Full-service development for the Papa John’s pizza restaurant chain

View website
Start Dec 2012
Website launch Oct 2014
Mobile application Sept 2015
Telegram chat bot May 2016
Ongoing collaboration
Back to the past
Looking ahead into the future
Back
Forward
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THE CUSTOMER

Papa John’s is a leading American take-out and pizza delivery restaurant chain, with over 4,700 restaurants in 37 countries.
In Russia Papa John’s master franchise is being developed by PJWRI (PJ Western Retail Investments Ltd).
over 5 000
RESTAURANTS GLOBALLY
presence in 45
COUNTRIES
over 100
RESTAURANTS IN RUSSIA

WORKFLOW

We started working with the Papa John’s restaurant chain back in 2012. The guys approached us with a website facelift job to add some new tweaks that would boost sales.
Macbook-mobile
Macbook-mobile

THE FRANCHISE

We designed according to the brand book developed for the customer in the US; every website of the franchise chain must comply with it.

ORDER ACCOUNTING SYSTEM

Our developers implemented a complex system that tracked orders redirected between restaurants and a totally unique catalog downloaded from Andromeda.
Restaurant menu with pricing and available dishes is automatically downloaded every night or at user request from the website admin area.

Tomato

ORDER DISTRIBUTION

Geographically, the delivery area is split into zones. When a street address is entered, the website automatically detects the zone and assigns the order to the nearest restaurant. All restaurants are connected to the order management system that calculates the delivery time and working schedule and also displays a warning if any pizza ingredients are not available.
RESTAURANTS IN MOSCOW
AND THE MOSCOW REGION
Скриншот зон доставки Скриншот зон доставки

Скриншот ингредиентов

PIZZA MODIFIERS

When ordering pizza, the customer themselves can add or remove ingredients, changing the pizza recipe from the menu, putting it together from scratch according to their personal taste or combining two pizza halves into one. The restaurant staff specify meal parameters in the website admin area.

ORDER HISTORY

From their user account, authorized users can replace an order they have previously made with just one click. Order history is stored for each client, associated with their city of residence.
Specials and seasonal offers are also taken into account. The system automatically recognizes orders that cannot be placed again exactly as previously, displays a warning, suggests order changes and recalculates the final price.
История заказов
лист

WE TRULY CARE ABOUT CUSTOMERS

69%

Website

16%

Website
for mobiles

6.5%

Application

4.5%

Aggregators

4%

Call center

Sales stats

SPECIALS AND DISCOUNTS

Together with the client we’ve developed a discount system based on promo codes and a campaign design tool that supports 15 types of campaigns.
Campaigns can be conditional (discounts for orders exceeding a certain amount, gifts for specific meal combinations, bonuses for banner clicks) and unconditional (specific order time or promo codes from partners). Then our system will automatically calculate all of it!

DISTRIBUTION CHANNELS

Thanks to the omni-channel API, we are collecting sales data for all the channels.
Be it desktop website, mobile version or app, call centers, self-service terminals, third-party aggregator websites (for example, Delivery Club), we take it all into account and track performance.
Delivery club
Be it desktop website, mobile version or app, call centers, self-service terminals, third-party aggregator websites (for example, Delivery Club), we take it all into account and track performance.
Mushroom

BONUS SYSTEM

The SailPlay startup team from Moscow has joined us. These guys developed a new loyalty system targeted at Papa John’s customers and suggested that the Papa John’s management become pioneers by adopting it. Together, we finalized the platform and integrated it into the order management system.
Mushroom-left
widgets Benefits Products

HOW IT WORKS

The customer gets bonuses that can be applied to their next order; the bonuses are earned by buying pizza or meeting requirements (signing in via social media, for example).
Using SailPlay we generate event-driven messages to send promo codes.
Перец

Уведомления Комментарий 1 Комментарий 2 Комментарий 3 Комментарий 4

CUSTOMER NOTIFICATIONS

The system stores customer's order history, their contacts, favorite order placement methods and whether they have installed the mobile app. Then it uses these parameters to choose the preferred message channel: SMS, emails or push notifications.
Peas

MOBILE APP

Besides the desktop and mobile website versions, we have developed a mobile app.

  • Always up-to-date
    delicious menu
  • Choose ingredients
    to your liking
  • Earn and spend
    bonus points
  • Add drinks and desserts
    to your order
iphone 5s
iphone 5s
  • Convenient map
    of restaurant locations
  • Make payments
    straight from the app
  • Search for pizza
    by parameters
  • Use promo codes
    and take part in specials

TELEGRAM BOT

PapaJons bot
Also, together we’ve created Russia’s first pizza order processing bot for Telegram. Now you don’t have to visit the website or make a call to place an order with Papa John’s.
The bot helps to choose a pizza, snacks, desserts and drinks, and then schedules delivery for precise date and time and instantly submits the order to Papa John’s kitchen. It’s easy to sign in and specify the delivery address: you only need to allow contact data or geo location sharing.
All orders sent to the chat bot are instantly saved to your user account, so you can easily place them again from the mobile app or on the website.
IOS App
We have big plans. We are going to launch Viber and Facebook Messenger chat bots, increasing the audience outreach, add more features and integrate the bot into a bank chat.
As for the results, 10,000 users added the bot to Telegram within the first 3 months since the launch date and over 5,000 orders were placed; though the average check was 5-10% less, the conversion rate was as high as 30%!
We are preparing a separate case study about the chat bot for the Papa John’s pizza restaurant chain.
30.0%
CONVERSION
INTO ORDERS
10 000
USERS
ADDED THE BOT TO TELEGRAM
5 000
orders
placed
30.0%
CONVERSION
INTO ORDERS

RESULTS

Much has been done already, but our collaboration with Papa John’s is ongoing.

Специи
  • FULL CHAIN MANAGEMENT THROUGH THE ADMIN AREA
  • RESTAURANT MENU
    EXPORT AND FULL IMPORT
  • INDIVIDUAL MENUS
    AND WEBSITES
    FOR EVERY CITY
  • RESTAURANT TRACKING,
    INCLUDING THEIR STATUS
  • REDIRECTION
    BETWEEN ANY RESTAURANTS
  • 15 TYPES OF SPECIALS
    CAN BE LAUNCHED
Thanks to all the new features, the conversion rate on the website has increased by twice as much; the average check and visitor count have increased as well.
The omni-channel API allows orders to be accepted via different channels: website, mobile app, call center, terminals, widgets or even banners from partner websites, and the performance is tracked for each channel.
CONVERSION RATE INCREASED BY TWICE AS MUCH
API COMBINES SALES CHANNELS
We helped the Papa John’s restaurant chain with product positioning in campaigns and online/offline promotion strategy.
Our work was not limited to the initial objective but has grown into long-term collaboration and friendly relations.
Пицца
Лук

Папа Джонс
  • About 40 persons have worked on this project in one way or another.
  • Many people have contributed to this project.
Client testimonial

We've been working with Jetstyle for over 4 years. That's a pretty long time.

Over that time, our relations upgraded from a "customer-grade" to a true "family-grade" level. Together we've given birth to a bunch of ideas, successfully bringing them to life. Guys made the website including a version for mobiles, a mobile app, a call center solution and a chat bot for ordering pizzas on Telegram. And we have a lot of interesting stuff coming up!

Throughout our entire customer experience with JetStyle, we've known them to be hard-working, creative, responsible guys wo pay  attention to detail. They are ready to answer all of our questions, starting early Monday mornings and into deep Sunday nights. Although we are in different geographic locations and time zones, remote work has never been a deal breaker. We'd spend several hours on Skype each day. We'd sometimes talk until 2 in the morning Yekaterinburg time, and this might extend to 6 in the morning for urgent matters and tight deadlines. At 10 in the morning they are already back, working on the project.

With time, we achieved such level of symbiosis that they worked on our website as if it were their own. That's the extent at which they get immersed into our problematics, they truly care and they cherish the project.

Thank you Jet guys for 4 years of mind-blowing, fantabulous, bombastic jet-action experience.

NATALIA PARSHIKOVA
NATALIA PARSHIKOVA
Papa John's Russia marketing director

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