Servier is an international independent pharmaceutical company. Its main therapeutic areas are:
— cardiovascular diseases,
— neurodegenerative diseases,
— immune-inflammatory diseases,
Servier is an international independent pharmaceutical company
To develop a single universal platform for specialised medical communities, with the ability to quickly launch a new portal.
To launch the first communities: Cardioteka and Phleboteka.
Not all doctors have the possibility to visit foreign conferences or read the latest research in English, and there are few reliable sources of information on the Internet, in particular about the effectiveness of the medication. On the new portals, Russian doctors will publish recent data and translations of foreign studies for their colleagues.
We developed a unified system for constructing logos and choosing brand colours, drew a series of linear icons for articles, and came up with metaphors for the design of 404 error pages.
The target audience of medical portals is diverse: from medical students and young specialists to experienced doctors in hospitals and polyclinics in the regions.
To make using the resource convenient for people of any age and with any experience, we have designed the most simple and intuitive interface, without any extra decorations and animations. Only the necessary stuff.
We predicted that most of the target audience would visit the portals from the desktop, but made websites adaptive so that they are convenient for everyone to use.
We created one content management system that is universal for all project's communities. With its help, Servier employees and portal editors draw up materials and publish them in the desired section.
The portals are integrated with CRM and mailing lists so that the client's database of community members is automatically generated and updated by segment.
We conducted a one-time search engine optimisation of both portals to increase their visibility on Google and Yandex.
To become a member of the community and gain access to all materials, a user needs to register and pass a test on knowledge of the topic — since, first of all, this is a professional community of doctors.
Search is the weak point of many content-based resources. For users to quickly find the materials they need, we marked up all publications by category and developed a smart search on the site. The search results are shown not just as a list of articles with highlighted keywords, but as detailed information: what type of publication, in which section and how many relevant materials are in each of them.
We added an element of social media to the information portal — the ability to comment on materials, ask an expert a question, and share an opinion about the problem.
Portal users can download illustrated pdf notes, send them to patients by e-mail and add to their favourites so that they are always at hand.
The portal stores videos of medical conferences and webinars, reports, and lectures of specialists, as well as videos from operating rooms. To quickly find the desired video, we added a filter by category.
To quickly find the desired video, we added a filter by category.
We prepared several letter templates so that editors could create digests and announcements themselves without the help of a designer.
November ‘18 – September ‘19
PCs and laptops
In the meantime, we are gradually finishing off Cardioteka and Phleboteka and comprehend the subtleties of developing specialised medical communities.
With this letter we want to express gratitude for the fruitful cooperation in the framework of joint projects. The team’s high professionalism and well-organised work allowed us to successfully develop online portals for specialists Cardioteka and Phleboteka. We would also like to thank you for your creative approach, your willingness to look for individual solutions for each issue, and operational support.
Yana Georgievna Rostovtseva – Managing Director for Russia, JSC Servier
Elena Dvoryashina - designer
Maxim Smirnov - art director
Vitaliy Semyachkin - team lead
Alexander Fevralev (October 2016 – July 2018)
Anna Neustroeva (August 2018 – Present)
Andrey Berg – frontend developer
Vadim Bazhov – backend developer
Vladimir Sazhin – backend developer
Ivan Zverev – head of backend and frontend support