Vodoteka is a 24-hour water vending machine network (also known as vodomats) in Novouralsk and Yekaterinburg, Russia.
The owners of the company asked us to design a new website that will contribute to the development of their network.
To create a simple and informative site for future growth
To tell potential users that buying water in Vodoteka vodomats is:
easy
affordable
eco-friendly
At the site development stage, Vodoteka didn't have a brand identity, and the old site was extremely concise. But there was a label mockup that was used on vodomats. We took it as a basis.
A mockup provided by the customer
We enlarged the graphic elements to make the background more spacious:
And selected the font:
The company offers a choice of 4 types of water: filtered, ozonated, antioxidant and artesian. It was important to immediately tell the user that they differ not only in price.
Following the map is a brief instruction on how to purchase the required amount of water:
No vodomats nearby? Tell us about it!
Vodoteka clients can connect to any vodomat from a smartphone, tablet or laptop in their personal account. This way, they can buy water without taking a wallet out and even without leaving their home – for example, if another family member went to get the water.
The user chooses the vodomat and clicks "Pour water." Money for water is debited from the user's personal account – no customer card or cash is needed.
The personal account stores the purchase history, the dates of accounts top-ups, total costs and volumes of water consumed.
And the user's contribution to the greening of the planet!
A virtual tree grows in the user's personal account, with each purchase its crown gets greener. As soon as all the leaves are filled with colours, the Vodoteka team will plant a real tree.
The activity of Vodoteka contributes to the transition to a rational consumption model and a decrease in the production of plastic.
At the same time, the network also conducts educational work in this area – there is a section on the site that shows users of vodomats how valuable their contribution to the protection of our planet is.
We are very impressed by the caring attitude of Vodoteka to the environment, so we helped the client to carry out a beautiful and environmentally friendly campaign.
Artem Kupelsky
art director
Elena Tropina
designer
Pavel Zhuravlev
front end developer
Elena Khramtsova
manager
Elena Ashmarina
tester
Ruzanna Babayan
prepared the case study
