Collaboration with JetStyle gave us a new take on product development driven by the end user’s business benefits. The analysis of the characters and their scenarios helped us better grasp the specifics of our client; and this has had a strong impact on the product development as a whole. As a result, we managed to create a value proposition that made the business cycle considerably shorter and improved the company’s financial performance. In turn, the revamped user interface also complemented the results with a positive feedback from our client.