Promo campaign with augmented reality for Abrau-Durso
Client
Abrau-Durso is a Russian producer of sparkling and still wines that has been on the market for 150 years – since 1870.
Challenge
In 2020, the company created a new style and label for one of their product lines – Abrau Light. This is a collection of sparkling fruit wines with reduced alcohol content. They wanted to present the updated series to the world brightly and cheerfully so that everyone would remember it. Therefore, Abrau-Durso came to us with the task of creating augmented reality, which would be the solution to their problem!
Solution
We used augmented reality in the browser to avoid the usual search and download barriers in mobile apps. With WebAR, everything is simple: click on the link, point the camera — and it works! By doing this, we have achieved maximum comfort for users, which means the best conversion rates.
