Promo campaign with augmented reality for Abrau-Durso
In 2020, the company created a new style and label for one of their product lines – Abrau Light. This is a collection of sparkling fruit wines with reduced alcohol content. They wanted to present the updated series to the world brightly and cheerfully so that everyone would remember it. Therefore, Abrau-Durso came to us with the task of creating augmented reality, which would be the solution to their problem!
We used augmented reality in the browser to avoid the usual search and download barriers in mobile apps. With WebAR, everything is simple: click on the link, point the camera — and it works! By doing this, we have achieved maximum comfort for users, which means the best conversion rates.