AR quest for KidZania in Moscow

Client

KidZania is an incredibly realistic kids’ country where every child can try out lots of different professions, develop their talents and skills. The country is a huge Park of 10 000 sq. m.

Project

We prepared a mini quest with augmented reality for the launch of the “Z Christmas” event: we created a special AR app and made five posters with the favourite characters of KidZania.

5 RightZKeepers of KidZania – 5 posters.

Watch video

Turn on the magic

Download the app and point the camera at the poster

Or click on the flashing button under the poster

Download the app and point the camera at the poster.

Or click on the flashing button under the poster.

Beebop

Keeper of the right to "Create"

Beebop

Chika

Keeper of the right to “Share"

Chika

Vita

Keeper of the right to "Care”

Vita

Bache

Keeper of the right to “Play”

Bache

Urbano

Keeper of the right to “Know”

Urbano

How did it go?

KidZania's little guests installed the KidZar app, found all the posters and received the cherished 10 KidZo!

The event didn’t last long and ended on the last day of winter, but we managed to make a video report:

Client’s Feedback

Thank you very much for your professionalism in working on our joint project. It was the first experience for KidZania, and it turned out to be very interesting. It's great when expectations meet reality.

Thanks to your designers, developers and all those who were also involved in the process and treated the project as their own. We thank your team for immersing yourself in the culture and concept of KidZania! It’s nice to advertise a product that is so well and accurately made.