Aistyonok

A charity website relaunch
Visit the website

CLIENT

Aistyonok is a charitable organization that exists to aid families with children in distress

orphan children have been
adopted into families
families are supported
on a regular basis
mothers recalled their
child abandonments

GOAL

To create a new website for Aistyonok that should:

  • Engage people to ask for help or offer help,
  • Encourage people to donate and to volunteer and help to spread information quickly and efficiently,
  • Offer all the information about Aistyonok's activities and help to obtain grants from charitable foundations. Our client requested that the new website sets out clearly and concisely what they do as a charity, how they do it, why they do it, how they are funded and how people can get involved.

UX-design

Luckily we got all the copy and images from the client in advance, so we came up with a content strategy. We defined the target audience, sketched user personas and produced key user experience maps for the website. Then we created interactive prototypes with the final copy.

Luckily we got all the copy and images from the client in advance, so we came up with a content strategy. We defined the target audience, sketched user personas and produced key user experience maps for the website. Then we created interactive prototypes with the final copy.

Design development

We chose the hand-drawn website style, and added some warm illustrations on water color paper.

We drew icons and controls with wax crayons.

We also re-rendered the logo using watercolor.

Original Aistyonok’s logo

In development...

Aistyonok’s logo re-rendered in watercolor

We designed contact forms and newsletter subscriptions in the style of postcards.

43% of users visit the website from mobile devices. So we made it responsive to multiple devices and browsers...

A chatbot for good deeds

Change the world for the better! Open a chatbot to donate
Open a Telegram chatbot

Results

Two months following the launch:

new volunteers have sent applications

messages have been received via the contact form

visitors daily: website visits have increased twofold

new volunteer applications received

messages via the contact form

visitors daily: website visits have increased twofold


Besides that

We've been trusted by Aistyonok for 10 years, and it wasn't the first time we responded to their calls for help. We are happy to help once more. Having an easy-to-use informative website is critical for a charitable organization.

Testimonials

For a non-profit, a website is not only a tool to tell people about itself, but also an opportunity to ask for help.

Since 2015 we've been looking for someone to help us renovate the website, and in 2016 we reached JetStyle.

Aleksey Kulakov has been working with us from the very beginning. The preparations were the most difficult part for us; we couldn't imagine how many steps we'd need to take in the development process; we didn't know how to properly accentuate the content. And finally we've got ourselves a memorable, clean and contemporary website with its own style, graphics and color palette. The website has also changed on the inside: the structure has become clearer and the forms are now more straightforward. It is also very easy to add content. We don't have a dedicated person for managing the website, so this was an important requirement

From the first day since the website launch, we've been getting positive feedback from those who already know us well and from those who've only just got to know us. Thanks to the Donate button, in the first 6 months we've got more donations than we used to receive. And we will soon support recurring payments. Easy to use and responsive feedback forms enable users to contact us directly, even during after-hours when they cannot reach us by phone.

JetStyle team did all that we asked for. They fully tuned into the wavelength of our organization and developed the website that we've been after all this time. Even after it was launched, we feel supported by JetStyle. They have led several workshops on website management.

We thank the entire team who did a tremendous and diligent job developing the website. We are especially grateful to company's CEO Alexey Kulakov and our dedicated manager Natalia Ustimenko. We now have this beautiful website, thanks to their smart and accurate work!

The team

Natalia Ustimenko
Manager
Artyom Kupelsky
Art director
Yelena Tropina
Designer
Lyaisan Baybulova
Illustrator
Bogdan Polonsky
Programmer
Zakvan Gainullin
Programmer
Maria Fomina 
Front-end developer
Yelena Ashmarina
QA engineer
Renata Khusainova
Copy writer
Aleksey Kulakov
Project’s guardian angel

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