In the process of search engine optimisation, we reworked the technical content of the main page: divided it into 4 separate pages working on the principle of infinite scrolling.
Each block of the page is now available on a separate URL. But at the same time, if the user went to the main page, the blocks work as a single landing page with a dynamic substitution of the URL in the address bar of the browser.
By doing this we have achieved a significant increase in search traffic to the main page of the website in just six months. And at the same time, we increased visibility on requests related to mental arithmetic and calligraphy.
We reworked the pages of all IQ007 school’s branches, replaced their meta tags with unique ones and updated their design – added information about the branch, teachers, links to their accounts in social media. And made the search by cities and branches easier.
After that, the website ranked significantly higher in the search results for «school of speed reading + city», requests, and the search traffic continued to grow.
We created the IQ007 blog, as there is a lot of information traffic in the subject of additional education. We made the design and layout of the blog, and we are also editing articles before they get published in the blog.
With each new week, the number of readers in the blog is growing, and it shows good figures as an entry page.
After the major rework, we suggested our client to do a complete audit of the site, including adaptive versions since we noticed drawdowns in the conversion on mobile devices.
We identified shortcomings and redesigned the interface of the main page to solve the problems found by the audit. At the moment, we are conducting A / B testing of the new version using Google Optimize in order to not to lose the achieved positive results.