Complex solution for the
«Svoya Kompaniya» restaurant chain

Visit website
October 2016
Start of work
February 2017
Completed most of the promotions
Currently
Ongoing collaboration
October 2016
Start of work
February 2017
Completed most of the promotions
Currently
Ongoing collaboration

CUSTOMER

Svoya Kompaniya is a chain of restaurants in Yekaterinburg founded in 2006. In 11 years, they opened 30 restaurants under the brand of Svoya Kompaniya and 3 oriental cuisine restaurants in 8 Russian cities (including those working by franchise). All the restaurants in the chain annually serve 4 million guests. And you can order a food delivery to your home or office at their website.

OBJECTIVES

Update and prepare the website for promotion

Increase the number of visitors and orders from the website.

Start of work

First of all, we discovered issues on the site that reduce conversions and prevent effective promotion.

Based on the website audit results, we prepared design specifications for our colleagues who provide technical support for the client's website.

First of all, we discovered issues on the site that reduce conversions and prevent effective promotion.

Based on the website audit results, we prepared design specifications for our colleagues who provide technical support for the client's website.

SEO

We prepared content for the items menu with a detailed description of each item to improve search engine indexing.

ANALYTICS

We adjusted analytics system settings and implemented e-commerce tracking to calculate profitability and ROI for advertising campaigns.

SEO

We prepared content for the items menu with a detailed description of each item to improve search engine indexing.

ANALYTICS

We adjusted analytics system settings and implemented e-commerce tracking to calculate profitability and ROI for advertising campaigns.

CAMPAIGN

We started context ads at Yandex.Direct and Google Adwords and configured ad targeting on Facebook, Instagram and Vkontakte.

We analyzed the traffic and conversions for all the channels, calculated ROI, selected the most efficient options and then continued to work only with them.

Extra pages and content blocks

We developed code, design and layout for the new website pages.

FOOD DELIVERY GROUP ORDERS

We were the first to implement group orders on food delivery site. You can add as many people as you like and create a custom order for every person. The food will be delivered individually, in labeled containers. This is important if there are both vegetarians and meat eaters among your friends.

FOOD DELIVERY GROUP ORDERS

We were the first to implement group orders on food delivery site. You can add as many people as you like and create a custom order for every person. The food will be delivered individually, in labeled containers. This is important if there are both vegetarians and meat eaters among your friends.

NEW YEAR GIFTS

We prepared a giveaway page with New Year gifts from Svoya Kompaniya. Every 15 minutes one of the website visitors received a prize: sushi rolls or pizza. The rest of the visitors saw congrats message and an invitation to participate again later. The winners could share the good news on their pages in social media.

RESTAURANTS NEAR SUBWAY STATIONS

Svoya Kompaniya also has restaurants in Moscow. We created a promo page that is displayed to subway passengers when they connect 
to a Wi-Fi hot spot near the restaurant. On this page they can learn more about this place, look at the menu and the interior.

PROMO PAGE

To advertise the franchise chain, we created a promo page explaining the advantages and terms of partnership.

RESPONSIVE DESIGN

According to the analytics, over one half of the traffic comes from mobiles, so we paid a lot of attention to responsive design and layout.

Result

The amount of sales at the website has doubled in 4 months!

The amount of sales at the website has doubled in 4 months!

NUMBER OF SEARCH QUERIES
from the semantic core in the Yandex TOP 10 search results in Yekaterinburg have increased by 6 times:
x6
17 queries
In Yandex TOP 10
103 queries
In Yandex TOP 10
64 221
01.09 - 30.09
before we started
64 348
01.10 - 31.10
2016
70 700
01.11 - 30.11
2016
75 957
01.12 - 30.12
2016
88 519
01.02 - 28.02
2017
VISITS
from search engines have increased by 37%
+37%
6.87%
10.6%
10.2%
CONVERSIONS
by target action (successful order placement) have increased by almost 5%
+5%

Testimonial

«Now that was a decent hype). All thanks to our friends (really, I can't put it another way) from JetStyle.

Supercharge the SEO? No problem! Everything's very cool and efficient. Keep working with them.
Set up quality context ads? No problem! New visitors and orders on the website have grown substantially. Keep working with them.
Create design and layout for super-stylish and convenient web pages? Piece of cake! Everything's nice, stylish, trendy, modern and, what's more important, easy to use, no pain for visitors whatsoever. Keep working with them.
Develop a mobile application and loyalty program? Now that's a different story, one that we hope will end well).
But seriously, JetStyle is a professional team that approaches each project with expertise.
Detailed research of the market, trends and customer needs. Quick and high-quality feedback. The ability to listen to the customer and understand the needs. A real result that is 100% worth the effort. This is what makes these guys different from many other digital agencies.
We never had any regrets about choosing them to help us develop our business. And I'm sure our partnership will bring us even more success in future!»

Margarita Alisova
marketing manager

The team

Aleksey Kotov
manager
Evgeny Kuznetsov
analyst
Vitaly Paklin
promotion expert
Aleksandr Svinin
designer

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