Advertising campaign
for Microsoft and Xbox

#Challenge

To prepare a landing page about the event and to launch an advertising campaign in order to attract visitors to it.

Stage 1

We created and launched a promotional page for Xbox One X start of sales in Russia

#Challenge

To prepare a landing page about the event and to launch an advertising campaign in order to attract visitors to it.

Stage 1

We created and launched a promotional page for Xbox One X start of sales in Russia.

For the correct calculation of statistics, we set up an analytics system (Yandex.Metrica).

Target metrics

An opening of the
registration form

Successful submission of the completed form

Shares in
social media

Stage 2

Set up
argeting

Selected ads
placements

Forecasted
the budget

We used different ad formats to identify the most effective ones during the promotion and to focus on them.

According to the results, we set up adverts in VKontakte, Facebook and Instagram news feeds and posted banner ads in Yandex.Direct and Google AdWords.

#Achieved goals and KPIs

As a result of the campaign, we received twice as many registrations and conversions than planned.

Expectation

Reality

The final conversion rate into sending request was from 1.31% to 5.88%, depending on the advertising channel.

The best indicator based on the combination of reach, conversion, number, and cost of requests was shown on "VKontakte". The conversion rate reached 4.96%

4,96%