To prepare a landing page about the event and to launch an advertising campaign in order to attract visitors to it.
We created and launched a promotional page for Xbox One X start of sales in Russia.
The final conversion rate into sending request was from 1.31% to 5.88%, depending on the advertising channel.
The best indicator based on the combination of reach, conversion, number, and cost of requests was shown on "VKontakte". The conversion rate reached 4.96%