Advertising campaign
for Microsoft and Xbox
#Challenge
To prepare a landing page about the event and to launch an advertising campaign in order to attract visitors to it.
Stage 1
We created and launched a promotional page for Xbox One X start of sales in Russia
#Challenge
To prepare a landing page about the event and to launch an advertising campaign in order to attract visitors to it.
Stage 1
We created and launched a promotional page for Xbox One X start of sales in Russia.
For the correct calculation of statistics, we set up an analytics system (Yandex.Metrica).
Target metrics
An opening of the
registration form
registration form
Successful submission of the completed form
Shares in
social media
social media
Stage 2
Set up
argeting
argeting
Selected ads
placements
placements
Forecasted
the budget
the budget
We used different ad formats to identify the most effective ones during the promotion and to focus on them.
According to the results, we set up adverts in VKontakte, Facebook and Instagram news feeds and posted banner ads in Yandex.Direct and Google AdWords.
#Achieved goals and KPIs
As a result of the campaign, we received twice as many registrations and conversions than planned.
Expectation
Reality
The final conversion rate into sending request was from 1.31% to 5.88%, depending on the advertising channel.
The best indicator based on the combination of reach, conversion, number, and cost of requests was shown on "VKontakte". The conversion rate reached 4.96%
4,96%
#The Team
Nikita Ovsyannikov
Manager
Vitaly Paklin
Traffic manager
Evgeny Kuznetsov
Digital strategist
Natalia Lachkova
Internet marketer
Evgeny Kazakov
Designer
Margarita Vagizova
Front-end developer
Alexander Kuznetsov
Developer
Renata Khusainova
Copywriter
Alexander Zaytsev
Prepared the case study
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