We envisioned the new style and the new website to achieve a specific goal: establishing solid sales through e-commerce. This project was new and challenging for us, with additional complexity added at a late delivery stage when we found out we had to stick to certain corporate requirements I'd like to specifically accentuate the big customer focus that the JetStyle experts have demonstrated, enduring through all of our "new specs" and implementing in accordance with them. In the long run, the result was a 100% hit.