5 April 2018

Case study: UX design and website development for 12 Storeez online clothing store


As promised, starting from this month, we will be sharing our favourite award-winning UX/UI case studies. 

Today, let's talk about how to create a beautiful, stylish, trendy and effective website for an online clothing store. And how to increase it’s conversion rate by 20% in just six months, if:

  • Most of the traffic comes from mobile, more precisely – from Instagram, 
  • Clothing collections are updated 12 times a year, 
  • There is always a high demand for the new arrivals when the next collection is out, so you need to be able to instantly update the data on the store’s stock.

Find out the answers in our new case study!


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