Augmented
Reality —
Augmented Reality —
Immersion
Let's dive into a new layer of reality.
The smartphone reveals additional scenes over the usual objects.
For example, a gift box for Yandex.Taxi turns into a story about the New Year's journey. This is a great way to please customers and tell them about brand values.
Augmented Reality —
WOW-effect
The Grott Bar app shows guests dishes from the menu right on the table before they even order them. For instance, you can see how huge Scandinavian burgers really are and how tasty they look.
The interactive menu helps the bar to increase their average bill value, while visitors have something to share on their social media.
Augmented Reality —
Visibility
AR shows the processes and hidden advantages of large and complex projects when words are not enough, and a simple picture doesn't explain all the nuances.
We have demonstrated the work of smart video surveillance systems, automated parking and Wi-Fi coverage, implemented by Huawei at the Otkritie Arena stadium.
Point the smartphone’s camera at the stadium layout, and you will see all the processes from the inside.Augmented Reality —
New Experience
To create a personal experience, you don’t need to create special tags. The app recognises the image and will show additional interactive content that can be updated every day.
For Sila.Media we have created an AR poster, which conducts multimedia journalism lessons. Each lesson begins with a new game. Users can also see their personal progress on top of the poster.
Augmented Reality —
Accessibility
AR is an easy learning and fascinating experience.
For example, for KidZania we made a whole quest. Children went from one poster to another, carried out tasks and earned points in the game. It was simple and entertaining.
