WINDOWS
Advertising campaign #Imdoing for Windows 10
Watch video

ABOUT THE PROJECT

The long-awaited Windows 10 appeared In July 2015. In support of the new operating system Microsoft launched a big advertising campaign Do Great Things about people who act.

The Russian office of Microsoft contracted us to localize and to launch a similar campaign supporting the new Windows in Russia.

We proposed to hold a comp in social networks and to tell real stories of people who make the world better every day with Windows.

Tasks

  • Видеоролики
    #VIDEO

    To film 6 video based on the stories of participants

  • Конкурс
    #COMPETITION

    To collect participant posts from social networks Facebook, Instagram, Vkontakte with hashtag #Imdoing

  • Сайт
    #WEBSITE

    To create a promo website of the advertising campaign and the comp «I’m doing»

  • We began to solve three problems simultaneously.

We began to solve three problems simultaneously.

SEARCHING
IDEAL CHARACTERS

To find characters for the first four movies we have studied the target audience of the campaign and have identified the most winning character types: creative figures, extreme athletes, students and gamers.

They are:

Anton Gusev
Young scientist of the Institute of Electrophysics, Ural Branch of the RAS, Yekaterinburg
Dmitriy Belenets
Industrial climber, Moscow
Konstantin Rakhmanov
Organizer of the festival «Stenograffia», Yekaterinburg
Dmitriy Bakanovich
The head of the portal «Geek-TV», Moscow
Together we worked out their stories then wrote screen stories and prepared the storyboard clips.

SHOOTING

Together with our characters we spent extraordinary shooting days in Moscow and our dear Yekaterinburg.

Then we possessed and assembled
the content in the four coolest video.

The final video
with all participants

ABOUT THE COMPETITION

In the meantime we worked over the competition. By its terms participants had to post in social networks (Facebook, Vkontakte, Instagram) their stories about what they do and how they use Windows 10 with hashtag #Imdoing..

To search these posts we used the previously developed service collecting data from social networks by tags. We can connect and set this service for any web site for one or two days. By the way, we made a video about how the service works and what it is needed for.

Video about Social Marketing Post grabber

WEBSITE

Meanwhile, we made the website where we placed the terms of the competition, the video instruction for participants and the inspiring movies of our characters.

The website has a simple clean design that does not distract from the main thing — the stories of participants.

Read stories

AND...WINNERS!

The contest results were announced on December 23th. The winner was Alena Gililova
from St. Petersburg, another 2 participants Ilya Babin and Nikita Vereshchagin won tablets.

Ilya Babin,
Yekaterinburg
#Яделаю
студенческое
музыкальное
сообщество
Alena Gililova,
St. Petersburg
#Яделаю полезные
продукты питания
доступнее для жителя
большого города
Nikita Vereshchagin,
Orenburg
#Яделаю
новостной портал
о рынке IT в Китае

After the contest results were announced by the jury from Microsoft,
we filmed an advertising video with the winner, Alena Gililova,
who supplies organic food from local farmers
to the own chain store in St. Petersburg.

Video with the winner

SUMMARIZING

The campaign #Imdoing in support of Windows 10 in Russia was a success!
We collected dozens of stories about people
who act and got great results:

 
VIEWS
ON YOUTUBE
 
VISITORS ON THE WEBSITE
OF THE COMPETITION

CUSTOMER REVIEWS

The guys from JetStyle found a solution to a complex problem very quickly — we did not want just to copy the foreign campaign, but localize it, in order to make interesting for the Russian-speaking audience and show everyone how you can change the world for the better with Windows.

The entire project was conducted according to plan, we launched website and the competition on time, all the videos were produced precisely according to schedule, had no problems with promotion too.

Олег Кулаков
Kseniya Koshkina
Windows Consumer Marketing Lead at Microsoft

TEAM

Антон Русецкий
Anton
Rusetskiy
Art Director
Яна Позднякова
Yana
Pozdnyakova
Producer
Алексей Маркин
Aleksey
Markin
Fighter pilot
Ляйсан Байбулова
Lyaysan
Baybulova
Video designer
Александр Плесовских
Aleksandr
Plesovskih
Developer
Алина Экизашвили
Alina
Ekizashvili
Designer
Мила Балбашова
Mila
Balbashova
Designer
Владимир Садчиков
Vladimir
Sadchikov
HTML-coder

THEY ALSO WORKED WITH US

Denis Alatartsev, film cutter, Dmitriy Surin, cameraman,
Vladislav Golovkov, soundman, Anastasiya Sarkisyan, screen writer.

If you have а similar task,
please contact us.

Let’s work together!
×
×

Let’s work together!

Please enter your email.

×