Interface redesign
of online store RBT.ru

Go to RBT.ru
Launch August 2014
Design September-November 2014
Landing page creation January 2015
Completion of work August 2015
Back to the past
Forward to the future
CLIENT

RBT.ru is a Russian regional chain of electronics and home appliances stores. RBT.ru online store has branch offices in 40 cities around Russia.

TASK

Redesigning the existing RBT.ru home appliances online store, making it more convenient and user-friendly, creating a new modern design with adapted versions for tablets and smartphones.

WORKFLOW

The previous RBT.ru online store version design was outdated; there was need for new modern interface solutions. The customer approached us with the request to redesign the site.

Redesign

The customer provided us with a list of key sample pages that needed reengineering, specified the peculiarities of how this online store works; we prepared prototypes of a website desktop version and thought through the interface for mobile devices.

LANDING PAGE

We designed the landing page for special offers connected with opening new stores in different towns.

Before a new store opening the customer starts an advertising campaign on the radio, TV and the Internet with a reference to this page.
Landing attracts new buyers, step-by-step introduces special offer conditions to the buyer and leads them to a necessary action: visit to a new store.
The landing page content can be changed for new stores opening in different towns.
«The advertising campaign went great! We are pleased with the result. The number of people who activated their promo code in stores from your landing page is higher than in the towns where we started the old landing. We are still using it!» the customer told us.
WEBSITE FEATURES
RESULTS

We handed ready website templates to the customer for HTML-coding and programming. Advertising campaigns with the new landing prove to be highly effective. After the new website version is kicked off the home appliances purchasing process will become easier and nicer, even if one uses a tablet or a smartphone.

TEAM

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